longbow design
home clients about the longbow
services
Longbow offers a full range of marketing communications support services
Corporate ID
Literature
Catalogues
Advertising
Exhibitions and portable displays
Freelance
Website
PR
Site map
faq frequently asked questions Q> How much will it cost?
A> No two jobs are the same so when we have discussed the initial brief we will provide a cost estimate based on the time we will need to spend on it and the cost of supplies, such as printing or photography. If changes are subsequently made to the project by the client this may incur supplementary cost but we would advise about this before committing to that cost.
Q> I need to supply pictures. What kind of files do you need?
A> Typical file formats, as indicated by the filename extension, are .jpeg, .jpg, .eps, .psd, .gif. We can also extract images from Word documents, PowerPoint files and PDF files - but the original picture placed in the document needs to be of appropriate quality. (See below.)
Q> RGB and CMYK. What's that all about?
A> RGB is the way in which the human eye detects colour, and computer screens display it. Digital cameras and many scanners also 'see' colour in this way. CMYK, however, is used by printing presses, where colours are mixed like mixing paint. But you don't need to worry - whatever type you supply, we will make sure it ends up in the correct form for its intended purpose.
Q> And what's all this about image size, resolution and dpi?
A> Images are composed of coloured dots and according to the intended use of a picture it will need to be composed of differing numbers of dots. DPI = 'Dots Per Inch' is a measure of the number of dots. For website use 72dpi is the standard. At the other end of the scale, for printing, 300dpi is required, or sometimes higher. So, it's no use using pictures from a website for a brochure!
It gets a little more complicated when images are cropped, reduced or enlarged. If a picture for print is only 150dpi, for example, but it only needs to be used at half the size of the original when its is printed, then it is still usable.
It's just maths.
